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How must employers respond to this shortage, and what are the implications? Consider the following:


RECRUITING THE YOUNG: 


Now more than ever, employers must direct their recruiting efforts toward a younger crowd. It is unsafe to assume that Millennials and Generation Y possess the same drivers as their parents and grandparents. Recruiters must find out what makes them tick on an individual and group level, whether it is career advancement, significance, praise, or a host of other factors.

BRANDING: 


Millennials and Generation Y often possess a different set of values than their predecessors. Employers must appeal to these values in order to attract and retain young, qualified talent. For example, modern generations tend to value community value above financial value. How does your organization benefit the society around you? How do you advertise this to the candidates you hope to recruit?