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Convivial Brands: Hiring System Rebuilt

RPO / Hiring System · CASE STUDY · PDF

The engagement at a glance

Named-client process account

Challenge

Create a consistent hiring standard across the process.

Work

Qualigence aligned intake, screening, and the final decision around one written standard.

Outcome

A process account of a more consistent, defensible hiring decision.

A concise summary of the engagement detailed below.

Problem context

The situation behind the search

Convivial Brands, a Grand Rapids-based lifestyle and gifting company, was seeing hires who looked qualified on paper but failed to perform within six months. Turnover was high, costs were increasing, and repeating the same search process kept producing the same result.

Rather than asking Qualigence to fill the next open role, Convivial asked the team to diagnose the hiring process. The engagement began by defining what winning would look like in each role, including 30-, 60-, and 90-day milestones and the five competencies essential to success.

The approach

How Qualigence addressed the challenge

STEP 1

Define the role around outcomes

Qualigence rewrote internal and candidate-facing job descriptions around the results each role needed to produce, giving the hiring team one standard from intake through final selection.

STEP 2

Research and recruit to the standard

Target candidate personas and verified research surfaced people matched to the performance requirements. Recruiting conversations also tested whether the role fit each candidate's goals, making alignment mutual.

STEP 3

Interview for evidence

Results-Based Interviewing™ examined past results, challenge patterns, competencies, and candidate motivators against the 90-day definition of winning.

STEP 4

Support the decision and the hire

Candidate strengths and concerns were documented for hiring managers, final selection used structured evaluation tools, and post-hire check-ins tracked progress against the agreed milestones.

Documented evidence

Outcomes from the engagement

Aligned hiring decisions

Every new hire was evaluated against a written definition of winning rather than the previous hire or individual instinct.

Reduced early turnover

Improved candidate-to-role alignment reduced early exits and produced hires matched to the role's actual requirements.

Faster path to a qualified offer

A defined evaluation standard shortened the decision cycle because the panel agreed on the evidence it needed before interviews began.

A repeatable hiring process

Convivial gained an intake-through-offer framework the team could apply to later searches.

Relevant organizations, roles, and methods

  • Convivial Brands
  • Grand Rapids, Michigan
  • Results-Based Interviewing
  • 30/60/90-day milestones
Steve Lowisz presenting outcomes to a client audience

The standing invitation

Reading about discipline is not the same as installing it.

34 questions. About fifteen minutes. A scored read of where your hiring breaks.

Guide, Don't Drive™ installs Human Performance across four domains. LLI (the Lowisz Leadership Institute) and CBI (the Community Bankers Institute) install it in your leaders. Qualigence and Qualigence Staffing install it in your selection - every hire. REI (the Recruiter Education Institute) teaches it. GuideOS, the operating rhythm, runs it every week. Steve Lowisz wrote it. One system. Different doors.

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