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Did you know that 75% of job seekers consider an employer’s brand before even applying for a job?
In fact, 52% of candidates first seek out the company’s web site and social media pages to learn more about them as an employer.
Employer branding grows more important every year – and more and more companies are leveraging this powerful tool.
Here are three tangible reasons why employer branding is essential to your company’s success in recruiting and beyond.
You Get a Larger Talent Pool – Which Improves Quality of Hire
In a nutshell, employer branding is all about showcasing what your company has to offer to qualified candidates. It’s a compelling story about why people should come work for you – not your competitors.
As a result, it’s no surprise that a company with a great employer brand can result in 50% more qualified applicants than others.
With more candidates to choose from, you can greatly increase your quality of hire.
It Makes Recruiting Faster and More Cost-Effective
More candidates also means you can recruit more efficiently. Companies with a great employer brand can reduce cost-per-hire by as much as 50% – and hire twice as fast as their competitors.
The beauty of a great employer brand is that you can impress candidates 24/7 – before they even get on the phone with a recruiter.
Oftentimes, candidates will decide whether to respond to a recruiter’s message based on what they see on your site or social media.
With a strong employer brand, you can position yourself for success as candidates research your company online.
It Reduces Turnover and Improves Your Reputation
For many companies, the challenges with turnover start with hiring. By hiring the right people for your organization, team, and leaders from day one, you can dramatically reduce the amount of turnover at your organization.
This is part of why employer branding can reduce turnover by as much as 28%!
Furthermore, a great employer brand can bolster your reputation on social media. More and more job seekers are looking for new jobs first on social media, so it’s critical to make a good impression here.
Likewise, prospective customers will see your employer brand as well. In today’s day and age, a company’s impression of how you treat your employees can make or break a business deal.
Furthermore, if a prospect gets the sense that your employees are happy, engaged, and enjoy their work, they can be more confident that customers receive excellent service.
Build a Better Business with Employer Branding
95% of business success starts with hiring the right person – and hiring the right people starts with a great employer brand.
