Qualigence is formally launching a rebrand that includes a new logo, website, and overall marketing strategy. The rebrand is a direct response to clients’ needs and is based off of brand perception surveys and market research.
The Qualigence rebrand helps clients stay in front of the competition by responding to rapid changes in technology. The remodeled website, www.qualigence.com, provides resources to clients and jobseekers, including educational materials, informational social media tools and publications, and client and candidate access to resumes and job postings.
Qualigence strives to deliver a clear and consistent message throughout the global market.
“The Qualigence rebrand is in line with our overall strategy to anticipate the needs of our clients now and in the future,” Qualigence CEO Steve Lowisz said. “We are excited to launch into new ideas and strategies that will continue to help power organizations with the right talent.”
Qualigence was founded in 1999 to be a recruitment research and recruiting organization that is different. Having the ability to identify 100% of the talent pool at all levels, in all industries, globally, Qualigence has grown to become the largest recruitment research firm in the U.S.
In 2006, the company was named as one of the top 50 companies to watch for its Aggressive Growth, Entrepreneurial Vision, and Competitive Advantage by the Edward Lowe Foundation and Small Business Association of Michigan.