Avon, one of the largest international manufacturer and distributors of beauty and personal care products, saw a spike in workload volume and an immediate need to fill unique sales positions.
The regional sales positions needed to be filled by individuals who were not only qualified in sales, but located in rural areas with bilingual capabilities. Areas such as Oklahoma, Wyoming, and Iowa, of which district sales manager candidates are available in lower volumes, were in immediate need of qualified sales candidates.
Identifying and filling these sales positions within remote, rural markets became the geographic puzzle for Qualigence International to take on.
Avon needed to employ candidates who were “ready to take on everything a sales person would need working in a high-volume environment,” said Jean Baker, Senior Manager of Global Talent Acquisition at Avon. These qualifications were paired with mandatory bilingual capabilities.SOLUTION
Qualigence got to work identifying 100% of the talent population in these rural markets. Recruiters were assigned to oversee four regions within the sales division, employing full cycle recruiting to steadily fill positions.
By utilizing unique phone methodologies, Qualigence recruiters narrowed down hundreds of applicants to identify the most qualified talent, pairing applicant tracking system methodologies with proactive candidate outreach to identify the entire talent pool.
Once the candidates are identified, professional relationships are established with each candidate in order to maintain a steady pipeline of talent and keep top talent interested and engaged in the positions.
While candidates with sales experience who are bilingual in a rural area is a challenging, niche role to fill, constant communication and clear objectives have assisted both Qualigence and Avon in successfully placing qualified candidates for these sales positions.
Currently, Qualigence has placed approximately 15 sales professionals in the designated rural markets.NEXT STEPS
As an ongoing project, Qualigence continues to identify, develop and place top talent for Avon.
Consistent feedback and updates with recruiters, divisional managers, and hiring managers allows both organizations to successfully work in partnership to attract the right talent for the right reasons.