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As an aging population and national health concerns continues, pharmaceutical roles in the U.S. face high demand. It is estimated that by 2020, there will be a national shortage of nearly 160,000 pharmacists, according to the Bureau of Labor Statistics.
While pharmacy schools continue to open and students eagerly enter the field, it simply is not enough to face hiring demands.
In addition to the shortages of pharmacists, pharmaceutical representatives are facing drastic changes in this sector. Many pharmaceutical mergers have caused fluctuations in the pharmaceutical representative job market.
Additionally, the demands placed on pharmaceutical sales representatives have transformed significantly. Due to the Physician Payments Sunshine Act, pharmaceutical companies must “disclose payments over $10 made to physicians for consulting, research, speaking engagements, travel and entertainment”.
This has led to precautions on the part of physicians in regards to meeting sales representatives face-to-face, leading to a strong uptick in digital sales. As a result, pharmaceutical sales representatives must now be fluent in various online marketing techniques in addition to their industry-related skills, causing a skills gap in the sector.
In addition to digital marketing techniques, pharmaceutical sales representatives must now be extremely knowledgeable about medical advancements and able to discuss a greater variety of products in much greater detail than in the past, according to Monster.
As such trends in the pharmaceutical industry continue, those entering the field or recruiting in the field must keep such dynamics in mind. In order to successfully fill pharmacist and pharmaceutical sales representative positions, recruiters must comprehend the complexities and changes within the industry.
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