Facebook Job Board Has Potential Once Kinks are Ironed Out

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But will it ever rival LinkedIn...



On Wednesday (11/14), Facebook launched a job board application, called the Social Jobs Partnership Social Jobs App, with the goal of revolutionizing the Internet job-sphere. According to the official statement from Facebook upon launch:

“When it comes to economic growth, few issues are more important than matching qualified candidates with great jobs. In that spirit, we know that the power of social media — the connections between friends, family and community — can have an outsized impact on finding jobs.”

Facebook cited statistics that state Facebook is an asset to the hiring process, noting that half of employers are using Facebook in their hiring process, and 54% of those using Facebook anticipate it becoming a more important part of the talent acquisition process in the near future. The job board is part of Facebook’s partnership with the U.S. department of labor and displays a culmination of search results from companies partnered with Facebook.

While the job board has a lot of potential to rival other online job search outlets, it’s experiencing a handful of glitches and issues in the wake of its launch.

Here are some of the glitches as of launch week:

  • Narrow Results
    The app has more than 1.7 million job listings, but search results don’t seem to yield the entire gamut. A search for Marketing positions in Detroit on the Monster tab shows about 30 results. The same search on Monster.com shows more than 1,000 positions in the same geographical area. Similarly, on the U.S. Jobs tab of the app, 30 positions showed up for a Marketing search in Detroit, whereas more than 500 showed up within the same search on usjobs.com. The other applications within the job board - Jobvite, BranchOut, Work4Labs and Work4Labs - are Facebook apps within an app that also show what appears to be a limited number of search results.
  • Inability to show all search results at once
    If someone searches for a position on the job board, they have to tab over to each individual company’s search results; it is not possible to see all results in the same place.
  • Clicking on a Job Doesn’t Always Take You to That Job
    When a user of the job board is interested in a position, they then have to click on the position, click again to go to the company’s page, and re-search the position within the company page to find it. Moreover, sometimes clicking on the specific job title doesn’t take you to the company’s page at all, rather, back to the newsfeed timeline.
  • Limitation
    As it stands, Facebook calls the app a “central location where recruiters can share open positions with the Facebook community sorted by industry, location and skill.” Expansion to let other people post jobs besides recruiters could lead to more person-to-person contact and interaction within the app as well as more outreach.
  • Inaccurate Results
    Many users are sounding off about the inaccuracy of the job search on the application’s wall. One user said on Thursday, “Searching for jobs within 50 miles of Bowling Green lists opening in Great Britain. As in, across the pond. Nice job Facebook!” Business Insider even cited searches in LA leading to results in India.
  • Mixing Work and Play
    According to a study by MarketWire, 8% of U.S. companies have fired employees for misuse of social media, including Facebook. There has also been a lot of chatter within the last year about companies demanding employees surrender their Facebook passwords so that the employer can ensure they are behaving online. In this regard, many people view Facebook as a personal networking site as opposed to a professional one.
  • Active Candidates Only
    The job board is geared toward active candidates, and, in turn, many may not be as qualified for positions as passive candidates being searched and recruited elsewhere. LinkedIn doesn’t seem to feel threatened: "We don't see this as Facebook getting into the professional networking space," a LinkedIn spokesman told Business Insider. "Facebook is aggregating jobs from various Facebook apps and putting them in one place."

There are also pros to the new job board:

  • Reaching out to a Larger Demographic
    Facebook’s partner in creating the app, Work4Labs, said that the job board gives the social networking site an opportunity to reach more of an audience than on LinkedIn, citing the idea that LinkedIn is cluttered with CEOs, executives and other higher-ups as opposed to regular Joes.
  • Convenience
    According to Facebook, 175 million people log on to the social networking site every day. For many people who are already spending time on the site, it could be a good opportunity to put that time toward a job search.
  • Exposure
    It’s yet another platform for companies to reach out to potential candidates. Facebook’s user base is giant – 1 billion users as of November 2012 with more than 42 million pages and 9 million apps.
  • Ease of Networking and Recruiting
    According to a survey by the National Association of Colleges and Employers, Facebook is already a resource for job seekers. Seventy-percent of responders agreed that Facebook is an effective recruiting tool because it allows recruiters to cast a wide net and connect with more potential job seekers.

Every new application has its share of issues, and once the Facebook job board irons out the kinks it has potential to be beneficial as traditional online job boards struggle to remain relevant. If executed properly, the mixing of social media with job search is an idea that Facebook can cash in on to rise above the competition.

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