Gives Branding a Whole New Meaning: Firm’s Employees Get Company Tattoo for Pay Raise

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Employees at a New York-based real estate firm have taken company loyalty to a whole new level.

The firm, Rapid Realty, is offering employees a 15% pay raise if they get the company logo tattooed on themselves.

Forty employees have already accepted the challenge, according to Time Magazine. The company owner pays for the tattoos, which have no size or location restrictions in order to receive the pay raise.

Some of the employees who have already received the company logo tattoo said it will influence them to "work harder."

Would you ever tattoo your company's logo on your body? What if it was for a raise?

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