Competitive Intelligence for Detroit Automotive Company

A leader in automotive thermal technology needed engineering professionals in niche sectors to help grow their Detroit division.

Qualigence International used its unique research methodology to target, identify, and compose the organizational structure and biographical data for specific automotive professionals in highly-specific industries:

  • Merchandising Engineer
  • Advanced Heating & Cooling
  • Electronics Project Manager
  • Electronics Account Manager
  • Embedded Software Engineer

Qualigence International’s research team used a targeted list from the client to locate and identify the desired talent. The first stage of the research process was to gain a thorough understanding of the niche automotive groupings. From there, researchers broke out the organizational teams.

To properly identify niche targets, the research team engaged in frequent communication with the client. They also worked diligently to learn:

  • Automotive language
  • Key terms and skill sets
  • Specialties
  • Expertise within each niche role

More specifically, the Qualigence research team gained an understanding of the specific components within heating, cooling, and power systems. Included in the individuals sourced were folks in embedded software engineering who specialized in power windows, steering, and seat controls, as well as the parts associated.

Over a 6-month duration, Qualigence successfully targeted and identified a comprehensive list of quality candidates. The heating and cooling automotive group later used this data to hire account and project managers. The client continues to refer to the research data for its recruiting initiatives, in addition, to competitive intelligence insight.

Qualigence International now works with a subsidiary of the client to recruit sales and engineering professionals in this same sector.


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