Barilla launches Diversity Board, Appoints Chief Diversity Officer Following Backlash

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Italian pasta maker Barilla is trying to repair its brand following anti-gay remarks made by its president in September.

Guido Barilla said in a radio interview that he would never feature same-sex couples in his company's commercials because they do not represent the "traditional family."

The comments sparked outcry and led many customers to boycott the products.

The president has since apologized for the remarks, and announced Monday the company is creating a Diversity and Inclusion board. The company will bring in outside experts to help "establish concrete goals and strategies for improving diversity and equality in the company," according to CNN Money.

Esteemed gay rights activist David Mixner has alreayd joined the board.

The company also appointed a Chief Diversity Officer Talita Erickson and will participate in the Human Rights Campaign's Corporate Equality Index, which rates companies on how well their policies coorelate with LGBT rights for employees.

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